TAITRA to Hold 4th Taipei International Automotive Electronics Forum
2008/03/27 | By Quincy LiangTaipei, March 27, 2008 (CENS)--Taiwan External Trade Development Council (TAITRA), organizer of the 3rd Taipei International Automobile Electronics Show (AutoTronics Taipei 2008) to be held April 9-12, recently claimed that it would simultaneously hold the Taipei International Automotive Electronics Forum on the first two days of the show.
In 2007, TAITRA said, it successfully invited high-ranking representatives from big international auto makers and first-tier parts brands such as BMW, Mercedes-Benz, Siemens VDO, Magna, Infineon etc. to shed their lights on automotive electronics industry, attracting over 400 attendees and achieving a big success.
TAITRA said the forum will focus on major topics including mobility, safety and fuel efficiency, as well as eye-catching issues related to opportunities for Taiwanese manufacturers in emerging markets.
The council provides the following agenda:
Date: April 9- 10, 2008 (Wednesday & Thursday)
Venue: Room 201, Taipei International Convention Center (No.1, Sec. 5, Hsin Yi Rd., Taipei)
Time | Tentative Agenda (April 9th) |
09:00~09:30 | Registration |
09:30~ 09:40 | Welcoming Speech |
Part One: Fuel Efficiency, Safety and Mobility | |
I. Mobility | |
09:40 - 12:00 Moderator: Allen Sheng, Vice-president, Universal Scientific Industrial (USI) | 1. Topic: Managing Convergence in the Automotive Industry(40 minutes)Speaker: Mr. Giles Shrimpton, General Manager, Automotive Business Unit, Tom Tom 2. Topic: "WiMAX for Automotive"(40 minutes) Speaker: Andy Chang, Marketing Director, Asia Pacific, Fujitsu Microelectronics 3. Topic: (40 minutes) - Speaker: Mr. Domenico Rossi, General Manager of Car Radio and Multimedia Division, ST Microelectronics 4. Q&A (20 minutes) |
11:50 -13:10 | Lunch |
II. Safety | |
13:10 - 15:20 Moderator: Dr. Joachim Steinle, Director of the Driving Assistance & Active Security, BMW Group (To be confirmed) | 1. Topic: Dynamic Performance Control(40 minutes)Speaker: Dr. Joachim Steinle, Director of the Driving Assistance & Active Security, BMW Group 2. Topic: Automotive Electronics to Improve Safety and Portect Environment(40 minures)Speaker: Dr. Peter Kilgenstein, Executive Vice President, Bosch (China) Investment Ltd. 3. Topic:System Know-how Embedded in Mechatronics(40minutes)Speaker: Mr. Thomas Weber, Director, Automotive Electronics Sector, Brose GmbH 4. Q&A (10minutes) |
15:20- 15:40 | Refreshment |
III. Fuel efficiency | |
| 15:40 - 17:50 Moderator: Dr. Bharat Balasubramanian, Vice President, Daimler AG (To be confirmed) | 1. (40 minutes) Speaker: Dr. Bharat Balasubramanian, Vice President, E/E, IT and Processes Group Research & Advanced Engineering, Daimler AG 2. Topic: What will power cars in the future? The BMW Strategy Efficient Dynamics(40 minutes)Speaker: Mr. Bernd Hassenjuergen, Head of New Energy Strategy, Region China, BMW Group 3. (40 minutes)Speaker: Francios Jen, General Manager, Powertrain & Chassia Division, Hua-Chung Automotive Information Technical Center 4. Q&A (10 minutes) |
Time | Tentative Agenda (April 10th) | |
Part Two Emerging Markets: Opportunities for Taiwanese Manufacturers | ||
I. Cross-Strait Talks on Automobile Electronics | ||
09:30 - 12:00 Moderator: Yi-Cheng Liu, Chairman of Taiwan Transportaion Vehicle Manufacturers Association (TTVMA) | Panelists: 1. Taiwan (60 minutes) Mr. Kim Tsai, Chairman, Mobiletron Electronics Corp. (30 minutes) 2./ 3./ 4.China (60 minutes) Mr. C.H. Chang, General Manager, Faw-Qiming Electronics Corp. Dr. Ching Wang, Researcher, Development of Research Center of the state council Director, Automotive Electronics Sector, Beiqi Foton Motor Co., Ltd *A 40 minute discussion will follow after each panelist speaks for 20 minutes. Panel Discussion(40 minutes) | |
12:00 -13:10 | Lunch | |
II. BRICs- Market Opportunity | ||
13:10 - 15:20 Moderator: Mr. V G Gujrathi, Senior General Manager (Electricals & Electronics) Tata Motor | 1. India (40 minutes) Speaker: Mr. V G Gujrathi, Senior General Manager ( Electrical & Electronics), Tata Motor 2. Russia (40 minutes) Speaker: Mr. Yuri Maksimov, Deputy Chief Engineer, GAZ 3. Emerging Market Opportunity (40 minutes) Speaker: Mr. Mike Williams, Global Research V.P., Gartner 4. Q&A (10minutes) | |