Chinese Lighting Highlights Minimalist Style and Green Energy

Three features will characterize the styling of China-made lighting products in 2009: minimalist design, natural materials, and green energy. Some of the country's new models of crystal lights, for example, have an appearance that belies the meticulous attention devoted to their design and materials. Some adopt the black color, emanating a mysterious feel and a low-profile aristocratic aura.

Some models use natural materials such as paper, wood, and silk, which are combined with floral and animal designs to give the products an artistic element.

"Green" lighting has come into vogue along with the emergence of environmental awareness, leading to the growing popularity of LED lighting for residential applications and major engineering projects alike. In addition, LEDs offer more colors than conventional light sources, making them a favorite with modern consumers of an individualistic bent.

In line with the introduction of a wide range of attractive lighting products, growing numbers of lighting vendors are stressing the design of their outlets, furnishing them with such things as carpets and furniture to create a realistic setting for the display of their lighting products.

Following are profiles of some major Chinese lighting makers:

Shenzhen Goldenkayi Technology Co.

Founded in 2004, this company is dedicated to the production of LED lighting products-including those powered by solar energy. It boasts an extensive product lineup that includes LED projector lamps, tube lamps, track lamps, wall lamps, fluorescent lights, streetlights, floodlights, lawn lamps, and garden lamps. Most of the products have obtained CE and ROHS certification.

Shenzhen Goldenkayi ships its products to 30 countries and areas worldwide, mainly for use in museums, exhibition halls, commercial outlets, restaurants, gardens, and buildings. In view of the huge potential for LED lighting, the company will continue focusing on the development of large-factor LED technologies and LED lighting products for use in a variety of venues and purposes. It will also cooperate with prominent foreign LED manufacturers for the introduction of new LED technologies and the achievement of continuous product renewal.

HK Euminlighting Co.

HK Euminlighting is a leading specialist in the production of LED advertising and decorative lighting. Its products are widely used in urban landscape lighting, entertainment outlets, indoor and outdoor advertisements, interior lighting for buildings, and residential lighting. In addition to being sold on the domestic market, the products have been shipped to 30 countries and areas all over the world.

Shenzhen Topbrand Electric Co.

Founded in 1996, Shenzhen Topbrand is a listed firm that specializes in the application of system-on-a-chip technology to the intelligent control of home appliances, including lighting products. Located in the Shenzhen High-Tech Industrial Park, known as "China's Silicon Valley," the company has been honored with the title of "renowned brand in Shenzhen" and is on the list of the top 100 SMEs (small and medium business enterprises) in Shenzhen in terms of independent innovation. Strong technological support comes from the Research Institute of Tsinghua University in Shenzhen, which is one of the company's shareholders. With a workforce of 2,000, it has extended the reach its business to Europe, the U.S., East Asia, and the Middle East.

Shenzhen Topbrand boasts top-notch production and testing equipment as well as ERP (enterprise resource planning) system management, which has helped it obtain various quality certifications including ISO9001:2000, ISO14001:2004, OHSAS18001: 2001, and OC080000. It has also passed the green certifications of RoHS and WEEE in 2005, ahead of most of its domestic peers.