Global TV Shipments Up 26% YoY in Q2: DisplaySearch

Taipei, Sept. 10, 2010 (CENS)--Global TV unit shipments rose 26% year-over-year (Yo/Y) in the second quarter to 56.2 million units, a 2% increase from the first quarter, according to DisplaySearch.

The major global display market research firm said, however, that the second-largest region worldwide, North America, had a 3% drop in TV shipments YoY after a weak 1% QoQ increase in the first quarter. In addition, China's LCD TV market cooled off a bit, as unit shipments rose 31% YoY after triple-digit growth in 2009. This was less than the Chinese brands expected, as holiday sales were weaker than forecasted.

There were some bright spots, as TV shipments to Japan surged another 56% YoY, the most of any developed region. The government-sponsored Eco-Points program continued to encourage consumers to trade up to more energy-efficient models. Latin America was the strongest region in terms of growth, rising 70% YoY to a record 7.3 million TVs shipped in a single quarter.

In line with TV manufacturers' goals of raising LED backlights in their LCD TV line-ups, the share of LED-backlit LCD TVs increased from less than 8% in the first quarter to nearly 18% in the second quarter, DisplaySearch said. Considering the average LED LCD TV carried an average selling price (ASP) that was more than double that of a cold cathode fluorescent lamps (CCFL)-backlit model, the impact on revenue share for LED LCD TVs was even more pronounced. The vast majority of these LED-backlit LCD TVs used an edge-lit configuration, which is understandable given the benefits of lower cost, slimmer profile and lower energy consumption.

Samsung'' global flat panel TV market share increased more than two points to 24.4%, a new record for the brand. Samsung is able to participate in all major TV market segments and compete effectively with products priced at a premium to the market average. Samsung also had the No. 1 position in LCD, a strong No. 2 position in plasma, the No. 1 LED and 40-inch+ market share. The No. 2 to No. 5 were LGE, Sony, Panasonic, and Sharp, respectively.

Q2'10 Worldwide TV Shipments by Technology (000s)
Technology	Q2'10 Units	Q2'10 Unit Share	Q/Q Growth	Y/Y Growth
LCD TV	41,794	74.4%	3%	39%
PDP TV	4,497	8.0%	30%	47%
OLED TV	0.3	0.0%	188%	-36%
CRT TV	9,865	17.6%	-8%	-14%
RPTV	26	0.0%	-37%	-24%
Total	56,183	100%	3%	26%
Source: DisplaySearch Quarterly Global TV Shipment and Forecast Report.