TV Shipments Decline 2nd Straight Quarter: NPD DisplaySearch

Taipei, Sept. 21, 2012 (CENS)--Global TV shipments declined the second straight quarter, falling 8% year-on-year (YoY) in the second quarter of 2012, according to the NPD DisplaySearch.

The decline in TV shipments started in the fourth quarter of 2011 and has continued in 2012, reflecting worsening economic conditions worldwide and slower price erosion, which both affect consumer demand, the major display market intelligence firm said.

Japan has been the hardest hit, with the second-quarter shipments plunging 77% YoY to less than 1.4 million units. In developed markets, TV shipments were down 23% YoY, while emerging market growth slowed to 3% from double-digit growth at the end of 2011. China, a strong driver of emerging market growth, rebounded from a decrease in the first quarter of 2012, growing 6% in the second quarter. Eastern Europe continued double-digit demand growth, but all the other emerging markets saw shipment levels fall from a year earlier.

LCD TV shipments were down YoY for the second quarter in a row, falling 2%, but demand for LCD TVs of 40-inch and larger is strong, with second-quarter shipments rising more than 15% YoY. Advanced features within the LCD TV market also showed improvement, as LED, high frame rate, and 3D all increased in share during the second quarter. Meanwhile, plasma TV shipments fell for the sixth straight quarter, down by more than 20%.

Samsung's global flat-panel TV revenue share reached a new high, growing to more than 28% and leading all other flat-panel TV makers by a significant margin. The top three Japanese brands—Sony, Panasonic, and Sharp—were severely impacted by the drop in demand in Japan, so each saw global flat-panel TV revenues decline more than 30% YoY. Globally, Chinese brands grew 14% YoY in the second quarter, while Korean brands grew by 9%.

Q2‘12 Worldwide TV Shipments by Technology Unit: 1,000 units
Technology	Q2'12 Units	Q2'12 Unit Share	QoQ Growth	YoY Growth
LCD TV	44,123	85.5%	2%	-2%
PDP TV	3,150	6.1%	6%	-26%
OLED TV	0	0.0%	-	-100%
CRT TV	4,347	8.4%	-15%	-36%
RPTV	15	0.0%	-40%	-38%
Total	51,635	100%	-32%	-8%
Source: NPD DisplaySearch Advanced Quarterly Global TV Shipment and Forecast Report